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SeQuoia Sims

User Experience Designer + Leader

Hi, I'm SeQuoia, an army officer turned designer. You'll find me influencing design & business outcomes with curiosity, clear vision, partnership and a few work-desk dance parties on the side! I'm currently leading a rockstar enterprise design team focused on creating joyful in-store shopping experiences at Target.

A Few Proud Moments

TARGET 

transact visioning_edited_edited.jpg
The Future of Transact

Leading the in-store check out team through creating and chasing a 5+ year vision. 

TARGET

Red Target store bullseye logo
Leading with Empathy

Learn how I empowered my design team to change the way we approach 3rd party vendor experiences for optimal assortment growth and market conversion.

*confidential - password protected

black and grey Target+ logo with text beneath that says"we are teaming up with amazing brands like yours to bring our guests exciting new products." There is also an illustration of two trees, three clouds and brown, red, and white store front on the right

TARGET

Target+ Marketplace Portal

Auditing Target's 3rd party vendor tool as part of our goal to modernize the tool at scale.

*confidential - password protected

Image of a macbook computer with a black, orange, yellow, and white background and LegallyBLACK logo

FLxD Collective

LegallyBLACK.

Responsive website design, branding, and campaign graphics for a 501(c)(3) non-profit organization's digital presence and community outreach.​

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Case Study Coming Soon

Blacktip training logo with small shapes that form the image of a shark

FLxD Collective

Blacktip Industries

Web design concepts for the fitness arm of a health & wellness startup.

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Case Study Coming Soon

image of three front facing iphones each with a different mockup from the antidepressant compliance mobile app

Defense Health Agency

Antidepressant Compliance

Creating a net new mobile app treatment plan that assists patients with tracking their medication intake, document their treatment journeys, and access behavioral health resources at leisure. 

*confidential - password protected

DHA Safety Reporting

Expediting occupational safety mishaps, hazards, OSHA visits and suggestions from DHA employees and contractors. 

image of an iphone on the left with a mockup of the DHA Safety app and a backbook on the right with a screen depicting the web version of the same app.

*confidential - password protected

image of an iphone on the right with a mockup of the Deployment Readiness app and a macbook on the left with a screen depicting the web version of the same app.
Deployment Readiness Education for Service Women 

Creating a net new progressive web app that provides servicewomen important information and actions to take when preparing themselves and family for deployment, while deployed, and returning home.

*confidential - password protected

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