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Hi, friend!

I’m SeQuoia, an enthusiastic free spirit, proudly occupying space as a plant toting, leisure reading, queer woman of color. I can think of 735 reasons to have an impromptu dance party and undoubtedly believe vulnerability, kindness and showing up through discomfort is where the magic of growth happens.

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Army Officer turned designer - I’m measured, packed with grit, and can always find a gem in the toughest of situations. It’s kinds of a super power! I’m passionate about pushing the status quo to leverage human centered research + design as a tool for radical truth telling and meaningful impact. Whether personally designing end-to-end or leading a team, you can almost always catch me influencing design and business outcomes with curiosity, partnership, clear vision, facts, and attention to details.

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I currently lead an enterprise design team at Target, focused on creating intuitive experiences for our exclusively curated third party marketplace vendors and the Target Team Members that support them.

Close up image of SeQuoia smiling with a blurred landscape behind her. She has brown skin, brown hair flat twisted on one side, and a black shirt.

A few areas of expertise

leader chops.

grow + lead high-caliber design teams
people management

mentorship

organization + process improvement
UX strategic planning + sequencing
translating UX into business value

design chops.

design strategy
mobile + responsive web
product usability
interaction design
visual design
information architecture
user research, synthesis, validation
persona development
wireframes
prototyping
flow diagrams

Work Experience

Target bullseye logo
U.S Department of Homeland Security Logo
FLXD Collective logo with green text and a white background. The letters F L X D printed large and positioned on top of the word collective
Defense Health Agency logo; letters D H A are capitlzied in blue with an abstract american flag to the right
United States Army logo that has a white star with yellow outline positioned on a black square background and the words U.S Army beneath it

Senior Manager, UX â€‹

Target | 2022 - present​

Lead enterprise design team focused on creating intuitive multi-platform experiences for item assortment (Item) & 3rd party vendor marketplace (Target+)

 

Experience Design Senior Analyst

U.S Citizenship & Immigration Services | 2021-2022

Lead Verifications department wide initiative for documentation based information architecture pilot; heavy activity facilitation, user interviews, usability sessions, implementation follow ups​

 

Experience Design Consultant

FLxD Co | 2020-2022

Side hustle freelance umbrella supporting small businesses, startups, and non-profit organizations.

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UX Manager + Senior Designer

Defense Health Agency | 2019-2021

Lead award winning design team (Attain Way Award) and contributed to design work. Individually completed 9 usability studies and 12 design bodies of work (mobile, PWA, internal tools)​

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Active Duty Commissioned Officer 

United States Military | 2013-2019

Charged with various leadership assignments that directly influenced strategy, training, and readiness of over 1200 Soldiers for home and combat operations world wide

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